Never do – SEO optimization

Posted on October 18, 2009
Filed Under Uncategorized | Leave a Comment

Search engine optimization in
india, or SEO, is the practice of making your site
search-friendly both to search engines and searchers. There are
five common mistakes that people tend to make when beginning to
optimize their sites for search engines.

1) Lack of Targeted Keywords and Phrases A lack of targeted
keywords and phrases can make or break your site. When a
searcher goes to a search engine or directory and types in a
keyword or keyword phrase that you would like to be found for -
but you don’t have these particular keywords and phrases on your
site – then that searcher will most likely not be able to find
you. 2) Poorly Written Content Site content is the absolute
number one draw for both search engine spiders and search
engine/directory users. If your content is badly written, is
never updated, or is not relevant to what you want to be found
for, than your site is neither search engine friendly or
user-friendly. In addition, your content absolutely must have
targeted keywords and phrases (see mistake number 1).
Well-written content is what search engine spiders feed on, and
content is the key to high rankings.

3) Black Hat SEO Techniques Black Hat search engine optimization
includes techniques that are unethical and frowned upon by
search engine spiders. These techniques include keyword
stuffing, doorway pages, invisible text, and more. These
practices actually do raise your site ranking. However, search
engine spiders have become very aware of Black Hat seo
techniques and can spot them pretty easily (and ban your site).
Don’t go for the quick fix; learn how to optimize your site for
the long haul. 4) Using Meta Tags Improperly or Not At All Meta
tags include title tags, keyword tags, and description tags.
While not the absolute most important component in search engine
optimization (that spot is reserved for keywords and content),
they do have an important part to play. Make sure to include all
these tags in every page of your site, and target them for each
individual page. 5) Badly Designed Sites Ineffective site design
includes lack of clear navigation, poorly designed frames, and
large,load-intensive graphics. Search engine spiders can
actually be blocked from crawling sites that are not
well-designed, so it’s a major part of search engine
optimization.

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